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Since its humble beginnings in a small furniture store in Germiston over 60 years ago, Ellerines has continued to live up to its promise to its customers — Making Life Easier For You.

This saying sums up the value that the brand places in its loyal customers, who not only take pride in their homes, but also in the relationship that they have developed with Ellerines over the years.

Ellerines has always focused on offering quality merchandise at the lowest price, with the best credit offering and a variety of easy payment options.

With 650 stores trading under the names of Ellerines, Town Talk, Furncity and Savells Fairdeal, these combined brands have made an indelible footprint in communities throughout South Africa and the neighbouring countries of Botswana, Lesotho, Nambia, Swaziland and Zambia.